eType+Advertising+Ireland+Ltd.
eType Advertising Ireland Ltd.
Unit 15
Solus Industrial Estate
Corke Abbey Road
Bray
Co. Dublin
Companies Number:
454248
eType+Advertising+Ireland+Ltd.
etype-ireland.ie
Office / Landline:
01 2814864
Fax Number:
01-2722985
News, Articles & Press Releases
17-Apr-2009Internet Advertising Sales Houses extends its remit to Ireland
Dublin - South, Ireland, 17-Apr-2009 /PRzone.ie/- eType Advertising Ireland Ltd.,

IASH looks to grow membership further in 2009 by inviting Irish ad networks to undergo ABCe audit.

IASH (Internet Advertising Sales Houses) will be extending its remit to Ireland, incorporating Irish ad networks under the UK Council to further increase transparency and security for brands, a move welcomed by eType Ireland.

IASH was created in 2005 to encourage best practice among online advertising sales houses within the UK market through the adoption of an effective code of conduct. IASH members wish to ensure that display ads placed via their networks do not appear on websites, which could jeopardise advertisers' brands.

Ciaran FitzGerald, Managing Director of eType Ireland says “We have been actively campaigning for the incorporation of Ireland into the IASH organisation and we welcome the news that Irish ad networks can now be considered for membership. We welcome the opportunity to join our UK sister-companies eType and Accelerator as certified IASH members and will submit ourselves for audit as soon as is possible”.

Julia Smith, Senior Manager of IASH says “IASH has grown its membership significantly over the last 4 years and created a comprehensive Code of Conduct and Constitution to support ad networks in the UK. It is a natural extension for us to welcome new members from Ireland and we already have a number of ad networks working towards IASH accreditation.”

The IASH Code of Conduct provides a formal framework for best practice for IASH Members to follow when dealing with advertisers, agencies, networks and site owners. The purpose of the Code is to give those buying, selling or brokering internet advertising space a clear understanding of the types of inventory which can and cannot be used when fulfilling an ad insertion order.
The Code forbids IASH members to sell inventory related to hate, indecency, bombs, guns, spyware and other illegal and objectionable content.

IASH works closely with ABCe to deliver a rigorous audit to ensure IASH non-members and members meet and adhere to the Code of Conduct.

An ABCe audit checks that the processes implemented by each IASH Sales House comply with key elements of the IASH Code of Conduct. This rigorous process helps to ensure that all IASH Members continue to adhere to the requirements required.

Alan Greaney, CEO of Media Initiatives Group, said: “With two of Media Initiatives Group’s networks, eType and Accelerator, already IASH accredited in the UK, we welcome the opportunity to extend our commitment to our clients and the industry within the international market place. The IASH Code of Conduct will help the online advertising industry in Ireland by raising the bar for advertisers, sales houses and networks. We look forward to championing the need to maintain the excellent standards that IASH has already successfully achieved.”


###


About eType Advertising Ireland Ltd.
eType Ireland is a partnership between Media Initiatives Group and Visualise. Established in 2007, eType Ireland offers Performance-based advertising solutions through it's Accelerator Network and premium website sales representation. eType Ireland are part of the rapidly expanding eType Network with sister-companies in London, New York, Los Angeles and Cape Town. eType Ireland have worked with some of the leading brands in Ireland including Vodafone, O2, Diageo, Meteor, Coca Cola, BMW, Aer Lingus, AIB, PaddyPower, Renault, Microsoft, Zurich, McDonalds and Nissan.

For further information
eType Advertising Ireland Ltd.
Keith O'Reilly
Sales Director

Unit 15
Solus Industrial Estate
Corke Abbey Road
Bray
Co. Dublin

Phone: 01 2814864
Email: click to reveal
www.etype-ireland.ie