Mediaspace Network award ad sales responsibility to eType Ireland

The Mediaspace Network, one of Ireland’s leading online publishing houses, has awarded an exclusive online advertising sales contract to eType Ireland.
The deal will see eType tasked with handling all online advertising for the entire Mediaspace Network website portfolio. The Mediaspace Network includes the sites Fashion.ie, Compare.ie, WeddingsIreland.com, Babysitters.ie, Carfinder.ie, CelebrityGossip.ie and the new MediaSpace Network sites Shares.ie and eWine.ie.

The Mediaspace Network sites join other recent wins for the eType Premium Publisher portfolio including cdwow.com, tescodiets.com and politics.ie. The strengthening of the eType Premium Publisher portfolio, together with the increasing popularity of eType’s Accelerator Performance network, enable eType to offer a broad range of online advertising opportunities to media buyers.

Ciaran FitzGerald, Managing Director, eType Ireland says, “Hugh and the Mediaspace team have added a great portfolio of focused niche sites to their network which are very popular with the Irish advertising community. As Hugh and his team focus their energy on publishing, we in eType Ireland are delighted to take responsibility for media sales across the portfolio of their sites”.

Hugh Durkin, MD of The Mediaspace Network said, “With eType’s national and international experience and talent in growing ad revenue for publishers they were a great fit for the Mediaspace Network of websites. I believe that this partnership presents great opportunities for eType, Mediaspace and advertisers alike and I look forward to building a great relationship with the eType team.”

About The MediaSpace Network
Mediaspace was established to offer internet users a quality network of relevant niche sites. The Mediaspace Network includes well known Irish sites such as Fashion.ie, Compare.ie, WeddingsIreland.com, Babysitters.ie, Carfinder.ie, CelebrityGossip.ie and new sites Shares.ie and eWine.ie. With a range of solutions covering banner advertising, sponsorship, competitions, data collection & analysis, advertorials, direct email and microsites, Mediaspace offer a broad range of advertising solutions to agencies and brands alike.

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About eType Advertising Ireland Ltd.
eType Ireland is a partnership between Media Initiatives Group (MIG), and Ireland’s largest ‘alternative’ outdoor advertising company, Visualise.

eType Ireland aims to deliver a more localised service to Irish advertisers and web publishers and contribute to the local development of internet advertising, now the country’s fastest growing media category.

By launching eType Ireland, we hope to not only attract a host of quality advertisers to our network, but also prove to Irish web publishers the value of our 100% sell-through rate approach. Our knowledge of display, video and performance advertising has made eType one of the world’s most successful sales networks, something we look forward to building on within the Irish market.