eType+Advertising+Ireland+Ltd.
eType Advertising Ireland Ltd.
Unit 15
Solus Industrial Estate
Corke Abbey Road
Bray
Co. Dublin
Companies Number:
454248
eType+Advertising+Ireland+Ltd.
etype-ireland.ie
Office / Landline:
01 2814864
Fax Number:
01-2722985
News, Articles & Press Releases
22-May-2008eType Launches in Ireland
Dublin - South, Ireland, 22-May-2008 /PRzone.ie/- eType Advertising Ireland Ltd.,

Online advertising sales house eType is launching in Ireland as a partnership between Visualise, one of Ireland’s leading targeted advertising specialists and Media Initiatives Group (MIG), the UK’s leading independent internet advertising sales house.

eType Ireland will meet the growing demand from Irish advertisers and internet publishers for optimum results.

Based in Dublin, eType Ireland will bring MIG’s online expertise to the Irish online advertising market, which showed 65% growth in revenue in 2007, according to industry organisation IAPI. eType Ireland will offer advertisers the opportunity to reach new audiences and website publishers the benefit of maximising ad revenues. The internet advertising market in the UK is predicted to overtake TV in revenue within the next few years and similar growth is expected in Ireland.

The management team in Ireland will be headed up by Managing Director Ciaran FitzGerald, who, along with a successful business career, is widely known as former captain of both the Ireland & the Lions rugby teams and as a TV and radio broadcaster. The Sales Director is Keith O’Reilly who is moving over from a similar role at Visualise bringing with him experience in both the online & traditional advertising fields. The company is Chaired by Michael Quilty who has a 25 year career in advertising both in Ireland and abroad with Mediaedge:cia, MindShare and the Coca-Cola Co.

Alan Greaney, MIG’s CEO commented, “Our expansion of the eType network in Ireland is a strategic move which will bolster MIG’s international presence and we are delighted to be working with such an enthusiastic and experienced team.

Ciaran FitzGerald commented, “We were looking to expand into this exciting sector and in MIG we have found the ideal partner who gives us access to innovative products and immense resources. The Irish internet advertising market is at the start of a major growth period and we aim to help drive the sector to new heights. Interest in our new venture has already exceeded expectations with blue-chip advertisers coming on board.

Notes to Editors
Formed in 1994, Media Initiative Group is a market-leading media sales organisation operating a number of successful on and offline businesses and today it employs over 100 people in offices in London, New York and Los Angeles. Media Initiatives operates two online businesses in the UK – Premium sales house eType and performance network Accelerator, trafficking more than 3.5 billion adverts per month.

Established in 2003 Visualise is Ireland’s largest targeted outdoor advertising company with advertising solutions including the hugely successful “POPAd” Shopping Trolley Advertising Product as well as In Gym, In-Bar & In-College targeted advertising products.

For more information on eType visit www.etype-ireland.ie or call 01 2814864


Ciaran Fitzgerald, Managing Director eType Ireland, speaking at the company launch.


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About eType Advertising Ireland Ltd.
eType Ireland is a partnership between Media Initiatives Group (MIG), and Ireland’s largest ‘alternative’ outdoor advertising company, Visualise.

eType Ireland aims to deliver a more localised service to Irish advertisers and web publishers and contribute to the local development of internet advertising, now the country’s fastest growing media category.

By launching eType Ireland, we hope to not only attract a host of quality advertisers to our network, but also prove to Irish web publishers the value of our 100% sell-through rate approach. Our knowledge of display, video and performance advertising has made eType one of the world’s most successful sales networks, something we look forward to building on within the Irish market.

For further information
eType Advertising Ireland Ltd.
Keith O'Reilly
Sales Director

Unit 15
Solus Industrial Estate
Corke Abbey Road
Bray
Co. Dublin

Phone: 01 2814864
Email: click to reveal
www.etype-ireland.ie