UK Suppliers Target Irish Business Buyers

Irish businesses face further competition because of weak Sterling

Des Henry, Commercial Director, Pluspoint.ie commented: “We are seeing a dramatic rise in the number of companies from the UK and registrations from the North, looking to take advantage of the weakness of Sterling to target Irish business buyers. It is not only the Irish retail sector who will feel the pressure of cross border trading.”

In the last six months, many Irish businesses are using “Google ad campaigns” to attract new customers, while many business product / service key word searches decreased by up to 30%. Des says: “This is a serious indication of the decline in buying requirements of Irish companies, particularly the SME sector. The pie has become a lot smaller and every business will have to become a lot leaner and find more innovative ways to attract new customers. The UK companies are now adding to the congestion in Irelands Google space looking for the business. ”

In the current economic uncertainty, it has become a buyer’s market for business services and products as suppliers compete to survive. Des commented: “The smarter organisations are already putting every area of their overhead out to tender. If you have not already started this process you are losing ground to your competition as they are beginning to operate on lower costs. We are seeing price differentials of up to 50% on basic business requirements.”

Pluspoint.ie provides buyers with an excellent benchmarking tool, which leads to improved supplier performance and, in turn, positively impacts on the business’s bottom line. Des says: “We are also seeing a lot of activity from non business organisations such as schools, charities, healthcare organisations, etc looking to get more mileage from their budgets.”

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About Pluspoint Solutions Ltd
Pluspoint.ie is Ireland’s most comprehensive business to business price comparison website. Our site allows business buyers seek out the best options from over 20,000 suppliers for almost any kind of product or service. Meanwhile, we offer Suppliers a fast, efficient, easy way to market their business or product, while providing immediate access to a wide range of genuine sales opportunities.